Hire me as a fractional VP of Marketing or CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader.
Hire me if you need a consultant to help with a food or beverage start-up, growing a B2B brand, developing a new brand or product name, developing marketing plans, or finding an advertising agency.
Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
Every Sunday morning in the early 1960s, I sat in a classroom at Temple Sha’aray Shalom in Springfield, New Jersey, learning Hebrew. I don’t remember much about those lessons anymore. But I do remember Mrs. Asher giving us halva as a treat. It showed up on a plate somewhere between the alphabet drills and discussions… Read more: Halva, Reimagined: How Hebel & Co has Reinvented a 3,000 Year Old Snack
A few months ago I stood in front of a hot sauce wall at a specialty grocer near me and counted. Forty-one bottles. Forty-one. Ghost pepper. Habanero. Carolina Reaper. Fermented jalapeño. A skull on the label here, a flame on the label there, a guy in sunglasses eating a wing on almost every third one.… Read more: How I Find the White Space For New Product Innovation
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