Hire me as a fractional CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader. Hire me if you need a consultant to help with a new brand or product name, develop marketing plans, or find an advertising agency. Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
Hunt Brothers Pizza – A Case Study in Finding the White Space You know Domino, Pizza Hut, and Little Caesars. But I bet you’ve never heard of this $800MM pizza chain. I love to study restaurants and how they distinguish themselves to consumers. As a food industry consultant who’s analyzed countless QSR and fast-casual concepts… Read more: WOW! An $800MM Pizza Chain Hidden in Rural C-Stores
Cottage cheese has long been considered a nutritional afterthought—until Jesse Merrill’s personal health journey transformed an entire category. In 2014, Jesse Merrill faced a critical health challenge when diagnosed with ulcerative colitis, an autoimmune gut disease characterized by chronic inflammation. Rejecting traditional medical advice that suggested lifelong medication, Merrill embarked on a radical dietary transformation.… Read more: Good Culture: Believing That Food Is Medicine
A guest post from my friend Courtney O’Brien who worked in Senior Marketing Roles at Coca-Cola (Coke Zero), Gallo (Apothic) and Danone (Evian). From Concept to Can: The Brutal Truth About Launching a Beverage Brand in 2025 One of my mentors once asked me a question, and I thought I was getting the secret to… Read more: So, You Want to Start a Beverage Brand? 7 Pieces of Advice From An Industry Expert
The story of Hero Cosmetics exemplifies how identifying an unmet consumer need, careful brand building, and strategic market positioning can create extraordinary value in the beauty industry. Founder Ju Rhyu transformed a simple acne patch into a multimillion-dollar skincare empire, offering valuable lessons for aspiring entrepreneurs. Origin Story: The South Korean Inspiration While teaching English… Read more: Hero Cosmetics – Pimple Patches Pops Into A Fortune
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