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Hire me as a fractional CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader. Hire me if you need a consultant to help with a new brand or product name, develop marketing plans, or find an advertising agency. Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
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The Trusted Advisor Board is designed for privately held small to mid-sized businesses that could use a small team of trusted advisors.
I sell seasoned advice.
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Email me at jeffslater@themarketingsage.com
Or call or text me at 919 720 0995.
Latest Blog Posts From The Marketing Sage
- Piercing a $100MM Market Through Sharp Focus
Piercing a Market – How Rowan Created a $100MM Market Rowan’s is a chain of 30 piercing stores that use nurses instead of part-time teenagers. At the heart of Rowan’s success is its founder, Louisa Serene Schneider—a finance professional turned innovative entrepreneur who transformed personal observation into a groundbreaking business concept. With a robust background… Read more: Piercing a $100MM Market Through Sharp Focus - Amica Insurance: Empathy is their Best Policy
Can brand AND performance marketing co-exist? Ask Amica. Amica Insurance stands out as a beacon of emotional storytelling and strategic marketing in a landscape dominated by talking geckos and quirky characters. Their partnership with New York-based advertising agency MOTHER has redefined how an insurance brand can connect with consumers, proving that emotion and performance coexist… Read more: Amica Insurance: Empathy is their Best Policy - Packaging Online and Retail Packaging Aren’t The Same Animal
When direct-to-consumer (DTC) brands dream of expanding into retail stores, they often overlook a crucial element that can make or break their success: packaging. Many assume the packaging that worked brilliantly for their online sales will transition seamlessly to store shelves. This assumption has led to costly failures and valuable lessons for numerous brands. The… Read more: Packaging Online and Retail Packaging Aren’t The Same Animal - How 21 Seeds Found A White Space in a Big Market
I am always curious about brands with talented leaders who have shaken a segment within their industries. One brand’s narrative caught my eye recently is 21 Seeds, a tequila company founded by a mom who saw an unmet need in the market. After three years, the brand was sold to Diageo for $160MM. Yep, three… Read more: How 21 Seeds Found A White Space in a Big Market
