UNLOCK GROWTH
Hire me as a fractional CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader. Hire me if you need a consultant to help with a new brand or product name, develop marketing plans, or find an advertising agency. Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
Learn about my new offering called The TRUSTED ADVISOR BOARD.
The Trusted Advisor Board is designed for privately held small to mid-sized businesses that could use a small team of trusted advisors.
I sell seasoned advice.
Schedule a call HERE to discuss your project.
Email me at jeffslater@themarketingsage.com
Or call or text me at 919 720 0995.
Latest Blog Posts From The Marketing Sage
- Packaging Online and Retail Packaging Aren’t The Same Animal
When direct-to-consumer (DTC) brands dream of expanding into retail stores, they often overlook a crucial element that can make or break their success: packaging. Many assume the packaging that worked brilliantly for their online sales will transition seamlessly to store shelves. This assumption has led to costly failures and valuable lessons for numerous brands. The… Read more: Packaging Online and Retail Packaging Aren’t The Same Animal - How 21 Seeds Found A White Space in a Big Market
I am always curious about brands with talented leaders who have shaken a segment within their industries. One brand’s narrative caught my eye recently is 21 Seeds, a tequila company founded by a mom who saw an unmet need in the market. After three years, the brand was sold to Diageo for $160MM. Yep, three… Read more: How 21 Seeds Found A White Space in a Big Market - Strategic Podcast Marketing: Twelve Winning Growth Strategies
Understanding Podcast Marketing Through The Power of Strategic Content Creation Since 2009, I’ve invested 10-15 hours weekly in content creation through blogging. This consistent effort wasn’t just about sharing insights—it was a deliberate strategy to showcase my consulting expertise and attract ideal clients. When podcasting emerged as a powerful medium, I faced a familiar question… Read more: Strategic Podcast Marketing: Twelve Winning Growth Strategies - A Brilliant Ad Campaign with Stunningly Simple Ingredients
How Tesco, a European grocery chain created a wildly clever ad campaign to promote their brand I will admit that this ad took me a quick second to understand. But once I did, I was wowed by its brilliance and simplicity. And as I saw more examples, it caught my imagination. Tesco, the prominent… Read more: A Brilliant Ad Campaign with Stunningly Simple Ingredients
