Hire me as a fractional CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader. Hire me if you need a consultant to help with a new brand or product name, develop marketing plans, or find an advertising agency. Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
I am always curious about brands with talented leaders who have shaken a segment within their industries. One brand’s narrative caught my eye recently is 21 Seeds, a tequila company founded by a mom who saw an unmet need in the market. After three years, the brand was sold to Diageo for $160MM. Yep, three… Read more: How 21 Seeds Found A White Space in a Big Market
Understanding Podcast Marketing Through The Power of Strategic Content Creation Since 2009, I’ve invested 10-15 hours weekly in content creation through blogging. This consistent effort wasn’t just about sharing insights—it was a deliberate strategy to showcase my consulting expertise and attract ideal clients. When podcasting emerged as a powerful medium, I faced a familiar question… Read more: Strategic Podcast Marketing: Twelve Winning Growth Strategies
How Tesco, a European grocery chain created a wildly clever ad campaign to promote their brand I will admit that this ad took me a quick second to understand. But once I did, I was wowed by its brilliance and simplicity. And as I saw more examples, it caught my imagination. Tesco, the prominent… Read more: A Brilliant Ad Campaign with Stunningly Simple Ingredients
How Philanthropy and Sweet Heat Built Lid Licking Sauce When Tim Mathews approached me through my friend Jeff Lawson about developing his BBQ sauce brand, I knew this project would be unique. Tim, a successful entrepreneur in the quick-lube industry, had two lifelong passions: making BBQ sauce and helping others. His wife Lynn and his… Read more: Philanthropy is The Secret Ingredient for Lid Licking BBQ Sauce
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