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Hire me as a fractional VP of Marketing or CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader.
Hire me if you need a consultant to help with a food or beverage start-up, growing a B2B brand, developing a new brand or product name, developing marketing plans, or finding an advertising agency.
Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
I sell seasoned advice.
Email me at jeffslater@themarketingsage.com
Schedule a call HERE to discuss your project.
Or call or text me at 919 720 0995.
Learn about my new offering called The TRUSTED ADVISOR BOARD.
The Trusted Advisor Board is designed for privately held small to mid-sized businesses that could use a small team of trusted advisors.
Latest Blog Posts From The Marketing Sage
- Better Veggies, The Tin Man and the Seed
Most food companies start with a consumer insight, a trend report, or a gap on the shelf. Row 7 Seed Company started somewhere else entirely. They started in the dirt. Founded in 2018 by chef Dan Barber, Cornell University plant breeder Michael Mazourek, and organic seedsman Matthew Goldfarb, Row 7 was built on a premise… Read more: Better Veggies, The Tin Man and the Seed - Foodservice Isn’t a Side Dish Anymore – Rising to the Occasion
Why food and beverage brands should take foodservice seriously Most food and beverage brands treat retail as the finish line. Get on a shelf at Whole Foods or land a regional chain, and you’ve made it. Foodservice, if it comes up at all, gets dismissed as too complicated, too low-margin, or a problem for bigger… Read more: Foodservice Isn’t a Side Dish Anymore – Rising to the Occasion - Why the Best Brands Own a Moment
What’s in your consideration set for energy bars? Every week, I walk the energy/granola/power bar aisle at Whole Foods in Raleigh and make the same set of decisions. The aisle is long. The options are endless. There are 213 choices. And yet, I always come out with about the same six brands. RX Bar. BOBOs.… Read more: Why the Best Brands Own a Moment - Nutcase Is A Weird Chocolate Milk – Unapologetically Bold, Irreverent and Delicious
When founder Joelle Weinand decided to build a better-for-you chocolate milk, she wasn’t just chasing another wellness trend. She was chasing permission. Permission for adults to enjoy something they loved as kids without guilt. Permission to be a little weird about it. And permission to do it on their own terms, no apologies necessary. That’s… Read more: Nutcase Is A Weird Chocolate Milk – Unapologetically Bold, Irreverent and Delicious
