Hire me as a fractional VP of Marketing or CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader.
Hire me if you need a consultant to help with a food or beverage start-up, growing a B2B brand, developing a new brand or product name, developing marketing plans, or finding an advertising agency.
Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
Accountability, Perspective, and Real-World Wisdom – The Benefit of a Trusted Advisor Board If you’re building a business right now, I’m guessing you already know this: it’s lonely at the top. You’re making decisions that impact your team, your customers, and your bank account. You’re second-guessing your product strategy. You’re wondering if your marketing spend… Read more: Running a Startup Is Lonely, and I Know a Solution – The Trusted Advisor Board.
When I stumble upon something truly novel in the food universe, it piques my curiosity and makes me crave learning more. Standing out in the artisanal ice cream category requires more than just great flavor or dropping more protein into the slurry. It requires innovation, strategic thinking, and the willingness to abandon what isn’t working… Read more: Rosebud Ice Cream Is Squeezing the Moment and Reimagining How To Eat Ice Cream
How GemWraps Have to Unwrap the CPG Maze Wrapping Up Innovation Matthew deBord’s vegetable wraps are genuinely innovative. They are made from real fruits and vegetables, not grain flour. They are low in calories, gluten-free, and deliver a whole serving of produce in every wrap. On paper, that should be enough. In practice, it rarely… Read more: The Hidden Hurdles of Bringing Novel Food Products to Market
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