Hire me as a fractional CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader. Hire me if you need a consultant to help with a new brand or product name, develop marketing plans, or find an advertising agency. Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
Saying goodbye to our family’s home in Springfield, New Jersey Some people have spirit animals. I have a spirit shape—the Circle. In my life, circles have come up repeatedly, starting with the only home I ever knew as a child. I was born in 1954 and lived my first 18 years at 20 Warwick Circle.… Read more: The Circle of Life – An Obituary for 20 Warwick Circle
Elevating Brands through Strategic Partnerships and Clever Collabs Collaborations have emerged as a potent tool for brands to amplify their reach, enhance their appeal, and create unique consumer experiences. Collaborations, or “collabs,” as they are affectionately known, involve two brands coming together to create something more significant than the sum of their parts. Recently, we’ve… Read more: How Brands are Embracing Unexpected Collabs
Do you speak corporate jargon? I bet you have been in meetings this month where someone says the following: “Let’s synergize our paradigm shifts and leverage our bandwidth to drill down and optimize our value-add. We’ll touch base and take it offline to ensure we’re on the same page. But remember, if we’re going to… Read more: Avoiding Corporate Jargon or How to Survive the ‘Boil the Ocean’ Syndrome in the Workplace
Heroic Taste, Heroic Mission, Say hello to Hero Jerky. About 25 years ago, I worked with Ron Mills at GoodMark Foods. GoodMark owned the Slim Jim brand, and Ron was one of the company’s sales leaders. He was always an upbeat, positive, intelligent colleague who understood marketing. Ron’s superpowers were his work ethic and strong… Read more: Heroic Taste, Heroic Mission. How To Build a Brand.
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