I wanted to buy Hillary Clinton’s book to read on vacation. As I wandered into a local, independent bookstore, the owner said that the book was sold out but would be back in stock in a few days.
He never said to me, let me text you when it comes in. That would have been an excellent way to remind me to buy the book from him and not online or at several competitors.
One More Step
Does your marketing effort take that next step to remove friction from a purchase? Do you make it that much easier for your customer to do business with you? You don’t expect a big chain to do something like text you – yet it is through automation that larger players are scaling those next steps.
What’s Your Next Step?
- Do you call you call your customer after they receive their order to check in and make sure everything arrived perfectly?
- Do you make it easy for satisfied customers to write a quick yelp review of your restaurant by texting or emailing a link?
- Do you take the next step and tell customers about a new product that is a compliment to something they bought last month for their camping trip without feeling pushy?
- Do you take the extra step to write a hand-written thank you to random customers without trying to upsell anything?
- Do you give your larger customers a special gift of thanks when they least expect it? Like sending an ice cream truck to their office in the summer versus just sending a box of chocolate during the holidays?
I ended up buying Hillary’s book somewhere else because it was convenient. I’m still waiting for a text from the first bookseller.
Are you unsure if your team takes one more step? Let’s talk. Text me at 919 720 0995 or email me at jeffslater@themarketingsage.com
Photo credit: Photo by Jake Hills on Unsplash
