Hire me as a fractional CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader. Hire me if you need a consultant to help with a new brand or product name, develop marketing plans, or find an advertising agency. Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
How Philanthropy and Sweet Heat Built Lid Licking Sauce When Tim Mathews approached me through my friend Jeff Lawson about developing his BBQ sauce brand, I knew this project would be unique. Tim, a successful entrepreneur in the quick-lube industry, had two lifelong passions: making BBQ sauce and helping others. His wife Lynn and his… Read more: Philanthropy is The Secret Ingredient for Lid Licking BBQ Sauce
Chicken Fingers, Raising Cane, and The F Word. (FOCUS) In the cutthroat world of quick-service restaurants (QSRs), where menu innovation and expansion often drive growth strategies, one chain stands out for its unwavering commitment to a single product: Raising Cane’s Chicken Fingers. This focus, often underappreciated in branding strategies, has propelled Raising Cane from a… Read more: Raising Cane: How Laser Focus Became the Secret Sauce of Success
Getting Happiness Right: Wisdom from Stephanie Harrison and The New Happy Stephanie Harrison, founder of The New Happy and author of The New Happy: Getting Happiness Right in a World That Got It Wrong, has become a voice of hope in our quest for genuine happiness. Through her book and insightful Instagram posts, she offers… Read more: Getting Happiness Right: Wisdom from Stephanie Harrison and The New Happy
Less Sugar, Sweet Life We often encounter stories of innovation, perseverance, and market disruption that are enrobed with sweet lessons. A compelling example is that of Cynthia Tice and her brainchild, Lily’s Sweets. Her story showcases the power of identifying and filling a market gap and demonstrates how personal passion can evolve into a game-changing… Read more: How to Disrupt the Chocolate Category – Lily’s
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