Hire me as a fractional CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader. Hire me if you need a consultant to help with a new brand or product name, develop marketing plans, or find an advertising agency. Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
Understanding Podcast Marketing Through The Power of Strategic Content Creation Since 2009, I’ve invested 10-15 hours weekly in content creation through blogging. This consistent effort wasn’t just about sharing insights—it was a deliberate strategy to showcase my consulting expertise and attract ideal clients. When podcasting emerged as a powerful medium, I faced a familiar question… Read more: Strategic Podcast Marketing: Twelve Winning Growth Strategies
How Tesco, a European grocery chain created a wildly clever ad campaign to promote their brand I will admit that this ad took me a quick second to understand. But once I did, I was wowed by its brilliance and simplicity. And as I saw more examples, it caught my imagination. Tesco, the prominent… Read more: A Brilliant Ad Campaign with Stunningly Simple Ingredients
How Philanthropy and Sweet Heat Built Lid Licking Sauce When Tim Mathews approached me through my friend Jeff Lawson about developing his BBQ sauce brand, I knew this project would be unique. Tim, a successful entrepreneur in the quick-lube industry, had two lifelong passions: making BBQ sauce and helping others. His wife Lynn and his… Read more: Philanthropy is The Secret Ingredient for Lid Licking BBQ Sauce
Chicken Fingers, Raising Cane, and The F Word. (FOCUS) In the cutthroat world of quick-service restaurants (QSRs), where menu innovation and expansion often drive growth strategies, one chain stands out for its unwavering commitment to a single product: Raising Cane’s Chicken Fingers. This focus, often underappreciated in branding strategies, has propelled Raising Cane from a… Read more: Raising Cane: How Laser Focus Became the Secret Sauce of Success
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