Hire me as a fractional CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader. Hire me if you need a consultant to help with a new brand or product name, develop marketing plans, or find an advertising agency. Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
In the crowded consumer packaged goods landscape, one brand has quietly grown into a behemoth that rivals—and often surpasses—the industry’s most established names. It’s not backed by marketing budgets in the hundreds of millions or splashy Super Bowl commercials. Instead, it’s a house brand that has redefined what private labels can achieve: Kirkland Signature, the… Read more: How Kirkland Signature Became The Most Formidable Brand
How Donald Miller’s StoryBrand work can help you communicate more effectively. With nonstop scrolling, algorithmic amnesia, and inboxes that look like Times Square at midnight, getting your brand message heard—let alone remembered—is a herculean task. But what if your brand didn’t need more ads, louder videos, or trendier taglines? What if it just needed a… Read more: Who is the Hero of your Brand’s Story?
The Beauty of Ugly Estates: How Ryan Reynolds and Gallo’s Collaboration Breaks All Wine Industry Rules Gallo and Ryan Reynolds have chosen a different path in an industry steeped in tradition and elegance, where labels boast prestigious vineyards and centuries-old heritage. Their new collaboration, aptly named “Ugly Estates,” stands as a testament to the power… Read more: The Beauty of Ugly When You Break All the Rules
Jaju Pierogi – Recipes That Taste Like Childhood When I heard an interview about a granddaughter talking about food her grandpa used to make for her and her sister, she had me at Pierogies. In the crowded world of food startups, it takes something special to stand out. Jaju Pierogi has done just that by… Read more: Jaju Pierogi: Stuffed with Tradition and Love
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