Hire me as a fractional CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader. Hire me if you need a consultant to help with a new brand or product name, develop marketing plans, or find an advertising agency. Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
I am one of those odd ducks who don’t like beer. The smell and the taste does nothing for me. When I tried it in college, it was unappealing and didn’t interest me. (Note: most of my college friends were from Pittsburgh, so they drank Iron City Beer, which may have been part of the… Read more: Hop to It: How Athletic Brewing Flexed its Non-Alcoholic Muscle
I typically write about food and beverage companies that whet my appetite. Today, I’d like to write about something different; my work as a strategist. As the Chief Listening Officer of The Marketing Sage Consultancy, I receive many questions and inquiries because not everyone speaks marketing. As a seasoned brand strategist with over four decades… Read more: How I Can Help You Grow Profitable Revenue – The Role Of A Chief Listening Officer
Duluth Trading Company: When Brilliant Marketing Meets Exceptional Workwear The marketplace for work apparel is crowded. One brand has carved out a remarkable niche by doing something truly extraordinary: telling a story that goes far beyond fabric and stitching. Duluth Trading Company isn’t just selling work clothes; they’re selling an experience, an attitude, and a… Read more: Pants Down Marketing: Revealing the Duluth Trading Company’s Secret
Elizabeth Stein’s Journey from Nutrition Counselor to Granola Guru When Elizabeth Stein walked into her first natural foods trade show in 2009 with homemade granola samples packed in her suitcase, she had no idea she was launching what would become a multi-million-dollar natural foods company. But that’s precisely what happened with Pure Elizabeth, a brand… Read more: The Whole-Grain Truth: Purely Elizabeth
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