Hire me as a fractional CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader. Hire me if you need a consultant to help with a new brand or product name, develop marketing plans, or find an advertising agency. Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
Ever wonder how big companies like Apple, Nokia, and Shell have survived significant market challenges while others have failed? Their secret weapon is scenario planning, like having a crystal ball for your business. Here is how it works. What is Scenario Planning? Think of scenario planning as creating different versions of the future in your… Read more: Crystal Balls Are for Amateurs: Why Scenarios Are the Real Magic Wand of Strategy
How SmearCase is bringing FroCo to Consumers Searching for Frozen Protein – Think Ice Cream Made from Cottage Cheese Innovation rarely comes from reimagining traditional products in the crowded ice cream and frozen dessert market. Yet that’s precisely what Joseph Rotondo and his business partner Anthony Dispirito have accomplished with SmearCase—a frozen cottage cheese product… Read more: Curd Your Enthusiasm: How SmearCase, A Frozen Cottage Cheese Finds Its Way
Hunt Brothers Pizza – A Case Study in Finding the White Space You know Domino, Pizza Hut, and Little Caesars. But I bet you’ve never heard of this $800MM pizza chain. I love to study restaurants and how they distinguish themselves to consumers. As a food industry consultant who’s analyzed countless QSR and fast-casual concepts… Read more: WOW! An $800MM Pizza Chain Hidden in Rural C-Stores
Cottage cheese has long been considered a nutritional afterthought—until Jesse Merrill’s personal health journey transformed an entire category. In 2014, Jesse Merrill faced a critical health challenge when diagnosed with ulcerative colitis, an autoimmune gut disease characterized by chronic inflammation. Rejecting traditional medical advice that suggested lifelong medication, Merrill embarked on a radical dietary transformation.… Read more: Good Culture: Believing That Food Is Medicine
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