Hire me as a fractional CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader. Hire me if you need a consultant to help with a new brand or product name, develop marketing plans, or find an advertising agency. Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
Less Sugar, Sweet Life We often encounter stories of innovation, perseverance, and market disruption that are enrobed with sweet lessons. A compelling example is that of Cynthia Tice and her brainchild, Lily’s Sweets. Her story showcases the power of identifying and filling a market gap and demonstrates how personal passion can evolve into a game-changing… Read more: How to Disrupt the Chocolate Category – Lily’s
Consumers are increasingly drawn to brands that offer great products and stand for something greater. These mission-driven brands have found the sweet spot between purpose and profit, creating a loyal customer base that believes in their cause as much as their offerings. But how do they do it? What is the secret sauce that helps… Read more: The Secret Sauce of Mission-Driven Brands: Purpose, Product, and Profit
Blank Street Coffee finds a way to make thinking small a big idea. In the bustling streets of New York City, a small coffee cart emerged in 2020, serving delicious brews at prices that caught everyone’s attention. Little did anyone know that this humble beginning would spark a coffee revolution, giving birth to a brand… Read more: How Blank Street Coffee Thinks Small to Get Big
Front-of-Package Food Labeling: A New Approach to Public Health I have always believed that nutrition panels on the back of a package should be simplified to a red, yellow, or green image on the front of the box. Streamlining the message that a package is good, average, or bad for you could help consumers… Read more: Front-of-Package Food Labeling: A New Approach to Public Health
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