Hire me as a fractional CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader. Hire me if you need a consultant to help with a new brand or product name, develop marketing plans, or find an advertising agency. Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
Elizabeth Stein’s Journey from Nutrition Counselor to Granola Guru When Elizabeth Stein walked into her first natural foods trade show in 2009 with homemade granola samples packed in her suitcase, she had no idea she was launching what would become a multi-million-dollar natural foods company. But that’s precisely what happened with Pure Elizabeth, a brand… Read more: The Whole-Grain Truth: Purely Elizabeth
Goodles – The Smart, New Mac n Cheese with a Crafty Flair Mac and cheese are rare foods that have transcended generations. Kids love it. Adults love it. It’s comfort food at its finest. But for decades, the category has been owned by a few legacy brands, with Kraft being the undeniable leader. It’s simple,… Read more: Goodles – The Smart, New Mac ‘n Cheese – Reimagine, Don’t Reinvent.
How Lesser Evil Popped Into A Master Class in Innovation In a world drowning in “healthy” snack options, one brand dared to ask: What if we stopped compromising? Lesser Evil’s journey from a small Connecticut startup to a major player in the better-for-you snack space isn’t just another health food success story – it’s a… Read more: How Lesser Evil Popped Into A Master Class in Innovation
Ever wonder how big companies like Apple, Nokia, and Shell have survived significant market challenges while others have failed? Their secret weapon is scenario planning, like having a crystal ball for your business. Here is how it works. What is Scenario Planning? Think of scenario planning as creating different versions of the future in your… Read more: Crystal Balls Are for Amateurs: Why Scenarios Are the Real Magic Wand of Strategy
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