Hire me as a fractional VP of Marketing or CMO to help you grow your revenue and build your brand.
I am a strategic marketing expert with decades of experience as an entrepreneur and corporate business leader.
Hire me if you need a consultant to help with a food or beverage start-up, growing a B2B brand, developing a new brand or product name, developing marketing plans, or finding an advertising agency.
Or, if you want to conduct qualitative or quantitative research, build a new website, or accelerate growth, I can help.
How Don Sazon Turned a Family Spice Company into a Multi-Million Dollar Brand There is a moment in every great brand story where the product and the person become inseparable. Where the thing being sold is really just the container for everything the founder has lived through. That is the story of Don Sazon, a… Read more: Don Sazon: The Family-Owned Seasoning Brand Built on a Remarkable Origin Story
From your Uber driver, boss’s spouse, or your periodontist – everyone has an opinion on marketing I want you to think about the last time someone questioned your accounting. Or pulled your CFO aside to say, “I just feel like the depreciation schedule is off. My neighbor runs a landscaping business, and he does it… Read more: Everyone’s a Marketing Expert – Especially People Who Aren’t
When The Ordinary launched under the DECIEM Company umbrella, it felt like a small, sharply focused rebellion against the beauty category. DECIEM was a multi-brand beauty incubator. Instead of focusing on one line, it launched multiple brands at once, all rooted in science, transparency, and in-house formulation. Its most famous brand, by far, is The… Read more: Minimalist Skincare Revolution: The Ordinary’s Formula for Market Domination
Walk a trade show floor for ten minutes, and something odd happens. Everything starts to blur. Booths that spent six figures on design become wallpaper. Brands shouting clever taglines fade into ambient noise. You stop seeing any of it. This isn’t a failure of creativity. It’s biology. The human brain is a ruthless filter, and… Read more: You Have About Three Seconds. Make Them Count.
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