How do your employees talk about their work? Do they say, “I do this or I do that” or, are they speaking about “we”?

Organizations who use WE more often than I tend to be more process oriented and collaborative environments. They depend on team effort and process-driven approaches to projects. Their attitude toward work is fluid and flexible, but they recognize how important it is to break through the silos and work in teams.

I-centered workplaces tend to be higher on fear and lower on trust. People aren’t as comfortable speaking out because they are concerned about retribution.

We-centered workplaces tend to be more caring, concerned, and transparent. Above all, they encourage risk-taking and failure isn’t feared, but acknowledge with positive rewards.

Why WE versus I 

The legacy of command and control environments breed I-cultures.

You did what your boss told you to do instead of doing what you think is the right thing for the business. When people talk about “soft skills” in a business environment, they are almost taunting the emotionally intelligent leadership most employees crave.

Soft-skills like caring, trust, and emotionally present humans create work environments that permit people to experiment, think outside of the box and take calculated chances.

Culture is the aggregation in a company of how people feel and behave. It is like a collection of all the mindsets of an organization. The language used matters, and it influences outcomes and productivity.

We culture tend to be workplaces where individuals self-managed and have a strong sense of responsibility to their colleagues.

How do you describe your culture at work?

We or I?


You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com  Call me. 919 720 0995.  Visit my website at www.themarketingsage.com  The conversation is free, and we can explore working together.

Photo by Priscilla Du Preez on Unsplash