Explainer Videos Can Help You Get Your Branding Cooking
Dropbox grew its user base by 10% by attaching an explainer video on its homepage. The case study has become widely regarded as one of the best video campaigns in history.
There’s something catchy about explainer videos that makes viewers stick to their screens. And it would be an injustice to term them an ordinary content marketing tool because they aren’t.
And if your brand is not present on the hot platforms of today, you are probably leaving money and traffic on the table.
To give you a deeper insight into the importance and adaptability of explainer videos here’s something:
In 2023, 76% of B2B marketers across the globe look forward to integrating videos into their branding and marketing campaigns.
How do you stand out?
Think about the role of an explainer video.
Here is an explainer video about explainer videos.
A Simple 6-Step Recipe To Cook The Best Explainer Videos:
Getting an actionable explainer video is a must. Well, not everyone gets it right. A couple of factors have a decisive say in the video production process.
Here’s what you need to do to get a fantastic explainer video:
Step 1: Figuring out the Target Users/Audience
Understanding your target audience is one of the most challenging yet essential tasks when beginning your animated video. To do so, here’s what you should ask yourself:
- Who’s your video targeted for?
- What problems are they facing currently?
- Is the video explaining your product all that they need to find you?
If you have concrete answers to these questions, you will likely come up with a solid plot idea to create an excellent video.
Step 2: Getting The Script Properly Structured
Your script will either make the video or break it. It must easily communicate the central message that you want your users to know.
A great script has an engaging hook, a crisp body that leverages the art of storytelling, and an actionable CTA to help them understand your product or service. If you think about infomercials – they are a great model for explainer video scripting.
- Isn’t X a problem?
- If only there were a solution.
- Introducing a new product or service.
Step 3: Sketching A Compelling Plot
The plot of your video must focus on ensuring that it has the attention of users hooked. Setting up the tone is necessary to develop the interest of your target customers.
Designing a visual blueprint will ensure all necessary elements of the script to be communicated are correctly noted.
Step 4: Developing Realistic Scenes
Making your explainer video work depends on how strong the visuals you create. Another integral element of producing good explainer videos is using appealing characters or voiceovers to guide users and establish a connection.
Step 5: Using An Energetic Voiceover
Voiceover artists play a notable role in the success of any explainer video. They breathe energy into the video and humanize the brand. When the tone aligns with the audience, the voice speaks to the viewer and can be a powerful emotional connection.
To make a more engaging video, using voiceovers can be a critical component brand must integrate to garner its audience’s attention.
Step 6: Performing Aesthetic Animation
The final stage in production is where animation performs its magic.
At this point, cool sound effects and exciting visual effects get added to help optimize an entertaining video to bring in a high ROI.
Producing an engaging explainer video can be a complicated task for brands. However, experienced explainer video production companies can help them design customized video that suits their requirements.
Developing an engaging explainer video is just one part. Marketing & distributing your video effectively is another task brands must successfully execute.
Here’s an actionable video distribution plan that will help you spread the word across and attract more visibility:
The Perfect Video Content Distribution Plan
Content distribution is equally important to content creation.
Understanding where, how, and when to distribute your content is a code every brand must crack.
Distributing content in the proper manner where your target audience hangs out will skyrocket your content marketing outreach effort for clients. If executed correctly, an insane amount of inflow of reach, impressions, and engagement can occur.
The following are a few suggestions on how to leverage your explainer video.
Distribution on the Website: Attaching a video on the company’s website has resulted in marketers gaining 65% engagement and boosting session durations by up to 28%. Videos on the website help visitors make informed decisions and boost chances of establishing potential relationships with them.
Distribution on Social Media Channels: Without a doubt, sharing video content on paid and owned social media channels such as Facebook, Instagram, TikTok, Twitter, etc., has become mandatory to get past your target customers. Also, getting instantly popular nowadays seems possible, unlike before when virality was rare. Each social media platform has a distinctive characteristic that separates it from others. And if your brand is not present on the hot platforms of today, you are probably leaving money and traffic on the table.
Distribution through Email Marketing: Email marketing is a simple yet underutilized tool for marketing & distributing video content. However, simply attaching a link to an email doesn’t work in 2023. To ensure the attachment or resource gets clicked, brands must also add a strong line convincing readers how that particular explainer video can help them attain goals.
Distribution on Video Hosting Platforms: Fortunately, in 2023, YouTube is not the only platform to share videos and build a presence. Many hosting portals, like Wistia, Vimeo, DailyMotion, etc., give brands decent brand awareness and visibility. Moreover, such platforms enjoy several daily active users in billions, thus providing more significant opportunities for your video content to reach beyond oceans.
Distribution on other Paid & Owned Platforms: Over the past five to seven years, the marketing arena has witnessed an exponential rise in the adaptability of podcasts. Also, brands have realized that YouTube is not the only platform to upload and spread video content. Platforms such as Buzz Sprout and Pod Bean are one of the best spots to host your brand’s video.
Relevance Of Explainer Video Content In Marketing: Explainer videos are a powerful tool in the content marketing industry thanks to their enormous benefits. In two minutes, you can explain your value proposition and communicate the problem you solve. It is passive – like watching tv, and all you must do is click and watch.
Users of today are pretty impatient while consuming video content on the internet. Their likes and preferences change regularly. Explainer videos can strategically target specific audiences. They make the complex simple to understand.
To nail content marketing in today’s world, full-fledged use of videos is one of the most effective decisions any brand can make.
Video Marketing Is The Future Present
Explainer videos have been in the market for a long time now.
Brands have evolved in their approach toward their target users. Today we often see videos that provide more than rudimentary information about products or services. They are now integrated into planned content marketing campaigns and strategies, spreading their use over multiple channels and outlets.
A great explainer video can breathe life into a brand, create awareness, and stimulate curiosity.
Is it time for your brand to tell its story using this powerful marketing tool?
This is a guest post by Komal Chaturvedi. She is the Co-Founder & CEO of MotionGility, an animated explainer video production company based in Pennsylvania.
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
Photo by Maxim Tolchinskiy on Unsplash
