Imagine having unlimited flights for one price? Think of Netflix in the air. All you can fly is an idea that is taking off in California through SurfAir.
With 90 daily flights to 11 cities in California, this four-year-old upstart is disrupting air travel. If you are one of the frequent flyers who travel across California for business frequently, SurfAir may be a business disruption that helps solves a need.
Uber at 30,000 Feet – All You Can Fly
They make it simple. Come to the airport and a concierge meets you and takes you to your aircraft. Free checked bags and last minute reservations. Book in 30 seconds on a smartphone like you would call for an Uber. You can book your next flight once you complete your current flight. Private air terminals, free WIFI, and parking.
These are luxury planes designed by BMW. There are networking possibilities as you fly across California with like-minded business travelers. You can even include guests with you on your travels.
You have to sign up for a three-month minimum starting at $1,950 per month. But for someone traveling several days per week within California, this can be an affordable option.
What Can You Learn From an All You Can Fly Idea?
- Could you be disrupting your business model with a subscription service?
- Is there a lesson worth learning by targeting a very attractive audience who spends a lot on an inefficient service with crappy customer relations (like most airlines).
- How could you offer unlimited, all you can eat approach to your product or service?
- Could a plumber, electrician or house painter adapt a variation of this idea?
- Are your pricing model ripe for a refresh? Maybe a subscription for a segment makes sense.
SurfAir has identified an underserved segment. Is it possible that within your industry, frequent users aren’t getting first class treatment? What would happen if SurfAir bought your business and tried to do to your industry, what they are doing to airlines?
Why not bring together a few colleagues and expose them to Surfair’s business model. See if you can brainstrom how you might adapt this concept to your business. Think of this like pilates for your marketing muscle. The outcome of your conversation might be to get you thinking in a new and uplifting direction.
Surfs up, dude. Time to fly.
____________
Looking for a marketing coach to help you find a disruptive model for your market? Let’s connect either on the ground or at 30,000 feet.
Photo Credit: SurfAir Screen Grab. For more information visit www.surfair.com
