When customers engage with your brand, what do you want them to feel? Apple is the grandmaster of focusing on emotional states. I love to observe them. Take one minute and thirty seconds to learn from the best.
Apple Video
In case you can’t see the video within the blog, click here. It is from a few years ago, but I just found it and have viewed it several times. Apple = Genius. Simple. Crisp. Clear. Focused. Brilliant.
Often, the hardest thing for a business to do is to be thoughtful and intentional about their product and service offerings.
How well do you understand your audience and the challenge they truly face? Brands stuff their products with unnecessary bells and whistles.
The hardest thing to do is to market a simple idea.
Be like Apple.
Think simpler.
When someone uses your product or service, how do they feel?
You can set up a time to chat with me about your marketing challenges using my calendar. Our initial conversation is free. You talk, I listen. Email me jeffslater@themarketingsage.com or call me. 919 720 0995. Visit my website at www.themarketingsage.com Let’s explore working together today.
Photo by Yuliya Kosolapova on Unsplash
Video courtesy of Apple and HT to Derrick Daye for sharing the link in a recent post Branding Strategy Insider.
