Are You a New Reader of The Marketing Sage Blog?
Leah, a new subscriber, read my blog about 22 Simple, Straightforward, and Sage Marketing Suggestions for 2022 that I published a few weeks ago. Her boss Elise shared it with her, and Leah found the advice extremely helpful so she subscribed.
I’m so grateful for the kindness in her message and that Elise, a long-time reader shared my ideas. In her email, Leah ask who I write for and what were the most popular blogs from 2021 that she missed?
Leah, welcome, and thanks for connecting.
My Audience
Leah, the common thread that runs through my readers is curiosity and a passion for learning something new about topics related to marketing and branding. My writing focuses on things I observe that I’m curious to understand or share.
Writing helps me figure out what I think and what my experience tells me about a topic.
At times my blogs are provocative, but often I see my role as a curator, sharing the fascinating, remarkable, and helpful things I’m learning on my journey. Often, I learn about a business or new business model that piques my interest and I’m thrilled to spread the idea.
Some posts are personal, like telling the story of sitting in my father’s home office and feeling his presence, even though he passed away 11 years ago. Occasionally, a guest blogger will share information on marketing-related topics I’d like to learn about when they have expertise.
I always strive to teach, mentor, or share that sparks excitement or touches me deeply.
My readers are a range of people from students, marketers in junior roles to CMOs at some large billion-dollar companies. Some subscribers own small businesses, sales folks, academics, and generally curious folks.
I write blogs to help me think about my point of view on a subject or share experiences or things I recently learned. Some subscribers are people I have met through work but most are people who, like Leah and Elise who found my blog by having it shared from a friend or colleague.
I started my blog to become a better writer and share remarkable things I observe.
To sum it up, people who read my blog are lifelong learners looking for imaginative, entertaining, and insightful lessons or observations from treasures I uncover.
The common thread that runs subscribers to The Marketing Sage Blog is a curious mind.
Leah also asked if I would share links to seven of the most read and popular blogs over the last year. See my list below. These are the most read and shared blogs from last year.
My Seven Most Read Blog Posts from 2021
https://www.themarketingsage.com/22-simple-straightforward-and-sage-marketing-suggestions-for-2022/
My summary of 22 suggestions to kick 2022 off to a great start.
https://www.themarketingsage.com/why-an-outsiders-view-can-help-you-see-clearly/
Why an outsider’s point of view is critically important to make better marketing decisions.
https://www.themarketingsage.com/black-rifle-coffee-is-not-a-shot-in-the-dark/
A company selling coffee beans got a $1 billion valuation by serving a distinctive and narrow target audience.
My review of David Schonthal and Loran Nordgren, book The Human Element sheds light on eliminating friction from a sales process.
https://www.themarketingsage.com/ron-doggett-a-great-man-that-made-a-goodmark-on-my-life/
Remembering Ron Doggett, CEO, and philanthropist who made a critical impact on my marketing career and life in 1989.
https://www.themarketingsage.com/eight-powerful-plainspoken-lessons-on-building-company-pride/
My review of Patty McCord’s book Powerful – Building a Culture of Freedom and Responsibility. She was the head of HR at Netflix.
https://www.themarketingsage.com/the-remarkable-impact-of-stunning-storytelling-sarahs-bracelets-2/
How storytelling can bring a brand to life and connect emotionally with consumers.
If you are new to the blog, welcome.
If you have been reading for a while, thank you for sticking around to read my stuff. Please share an interesting post with friends and colleagues.
My mantra: How can I be helpful to you in 2022?
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
