by Courtney O'Brien | Feb 9, 2025 | Marketing Advice, Marketing Start Ups
A guest post from my friend Courtney O’Brien who worked in Senior Marketing Roles at Coca-Cola (Coke Zero), Gallo (Apothic) and Danone (Evian). From Concept to Can: The Brutal Truth About Launching a Beverage Brand in 2025 One of my mentors once asked me a...
by Courtney O'Brien | Jun 16, 2024 | Marketing Advice
During a recent conversation, I had the privilege of discussing marketing, innovation, and successful activations with a highly accomplished CMO from a billion-dollar beverage company. This individual, who had previously held executive positions at renowned...
