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Embrace the Transformation Framework of The Job To Be Done

Embrace the Transformation Framework of The Job To Be Done

by Dr. Leigh George | Aug 20, 2023 | Branding Issues, Marketing Advice

Embrace the Transformation Framework of Job to be Done (JTBD) A Guest Post by Dr. Leigh George I want to take you to wine shopping.  So, picture it. We’re browsing the aisles looking for a bottle of wine to buy. You pick up a bottle and discover words like...

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