by Jeff Slater | Mar 23, 2025 | Marketing Advice
Goodles – The Smart, New Mac n Cheese with a Crafty Flair Mac and cheese are rare foods that have transcended generations. Kids love it. Adults love it. It’s comfort food at its finest. But for decades, the category has been owned by a few legacy brands, with...
by Jeff Slater | Mar 16, 2025 | Foodpreneurs, Marketing Advice
How Lesser Evil Popped Into A Master Class in Innovation In a world drowning in “healthy” snack options, one brand dared to ask: What if we stopped compromising? Lesser Evil’s journey from a small Connecticut startup to a major player in the...
by Jeff Slater | Mar 9, 2025 | Marketing Advice
Ever wonder how big companies like Apple, Nokia, and Shell have survived significant market challenges while others have failed? Their secret weapon is scenario planning, like having a crystal ball for your business. Here is how it works. What is Scenario Planning?...
by Jeff Slater | Mar 2, 2025 | Foodpreneurs, Marketing Books
How SmearCase is bringing FroCo to Consumers Searching for Frozen Protein – Think Ice Cream Made from Cottage Cheese Innovation rarely comes from reimagining traditional products in the crowded ice cream and frozen dessert market. Yet that’s precisely what...
by Jeff Slater | Feb 23, 2025 | Interesting Brands, Marketing Advice
Hunt Brothers Pizza – A Case Study in Finding the White Space You know Domino, Pizza Hut, and Little Caesars. But I bet you’ve never heard of this $800MM pizza chain. I love to study restaurants and how they distinguish themselves to consumers. As a food...
