by Jeff Slater | Mar 17, 2024 | Marketing Advice
In the ever-evolving landscape of digital marketing, blogs remain indispensable, serving as a vital component in the marketing mix for companies across diverse industries. As a seasoned expert in branding and marketing consultancy, I’ve analyzed market trends...
by Jeff Slater | Mar 10, 2024 | Marketing Advice
Transforming Customer Experiences and Boosting Revenue and Profitability You are waiting in the rain to get into a restaurant or a club. Why isn’t there a fast pass, like they have at Disneyland, where I can pay an extra amount of money to skip the line? The...
by Jeff Slater | Mar 3, 2024 | Foodpreneurs, Marketing Advice
Mastering the Art of Logo Design for Your 2024 Food Product In the ever-evolving world of food products, a logo serves as the face of your brand, communicating your values, essence, and promise to consumers. In 1975, when my wife sold her first brownie to a...
by Jeff Slater | Feb 25, 2024 | Foodpreneurs
The Delectable Harmony of Sweetness and Protein My friend Mark Friedman has a terrific marketing podcast called The Marketing Playbook. He has insightful guests with incredible careers. Sometimes, his guests share the disruptive activities they are working on that can...
by Jeff Slater | Feb 18, 2024 | Interesting Brands, Marketing Advice
Branding Lessons from Parachute’s Founder, Ariel Kaye Who Gives a Sheet? As entrepreneurs, we often dive headfirst into building our dreams, neglecting the crucial step of understanding our potential customers. The origin story of Parachute, a premium home goods...
