by Jeff Slater | Jan 14, 2024 | Interesting Brands
From Workbench to Trendsetter: How Stanley Turned a Flask into a $750 Million Phenomenon Imagine a brand synonymous with rugged durability, trusted by tradespeople and outdoor enthusiasts for over a century. During World War II, this brand was known for its...
by Jeff Slater | Jan 7, 2024 | Marketing Advice
Embracing Karuna: A Compassionate Word to Guide Me in 2024 I love to select a word to guide me for the coming year. For 2023, I chose sonder as my word. It means the profound feeling of realizing that everyone, including strangers passing in the street, has a life as...
by Jeff Slater | Jan 2, 2024 | Personal Stories
My mother passed away at 10:27 am on Friday, December 29, 2023. I’m sharing this remembrance from her funeral. Thanks for allowing me a moment of grace to tell a brief part of Mom’s story. Bea was known as Bea Bea and Queen Bea. Beatrice Ginsberg Slater...
by Jeff Slater | Dec 25, 2023 | Marketing Advice
Does Your Business Need a Contrarian Consultant? A contrarian is an individual who adopts a position contrary to the prevailing consensus or popular opinion. They study the category and seek out the white space and gaps. They notice how everyone zigs and thinks about...
by Jeff Slater | Dec 17, 2023 | Foodpreneurs, Marketing Advice
In the ever-evolving landscape of hydration solutions, one company has not only made waves but has successfully flooded the market with its innovative products and strategic brand positioning. Liquid IV, a hydration-focused company, has become a household name for...
