by Jeff Slater | Jul 9, 2023 | Foodpreneurs, Marketing Advice
A Meaty Idea: ButcherBox Proves You Don’t Need to Take Outside Money Mike Salguero never took a nickel from the outside venture or private equity firms. Yet, his $600 million grass-fed meat subscription box company was profitable from Box One. As a child raised...
by Jeff Slater | Jul 2, 2023 | Branding Issues, Marketing Advice
Ignoring the Obvious for the Odd & Quirky. Hear that sucking sound? That’s everyone within a category rushing toward the middle. To be one of many that follow the rules. Brands often act like the cast of Clueless trying to be individual and different in the...
by Jeff Slater | Jun 25, 2023 | Marketing Advice, Personal Stories
Nurturing Your Network – Becoming a Helpful Farmer that Plants Seeds for Tomorrow Are you comfortable asking a favor of someone you worked with 27 years ago? How about someone you knew at a summer camp in 1968? What about asking a friend of a friend that you met once...
by Jeff Slater | Jun 19, 2023 | Marketing Advice
10 Communications Lessons from A Marketing Consultant Because Most Business Owners Don’t Speak Marketing. As a marketing consultant, I often wonder, am I being understood? Do my clients truly comprehend my recommendations? What’s the best way to convey my...
by Jeff Slater | Jun 11, 2023 | Marketing Advice, Personal Stories
What Advice Would I Give My 19-Year-Old-Self About My Career? One of my favorite questions to ask friends and family is, what advice would you give your 19-year-old self about your career? At 19, I studied art history and communications at The University of...
