by Jeff Slater | Jun 4, 2023 | Branding Issues, Marketing Advice
Disrupting with Purpose: What Could You Do That Your Competitors Wouldn’t Try? “Disruption is not about doing something new, but about doing something old in a new way.” – Clayton Christensen, business theorist Most marketers I know look...
by Jeff Slater | May 29, 2023 | Marketing Advice
Who Should Tell Your Narrative? Why Everyone Needs a Personal Brand In today’s digital age, it’s not just products and companies that need a brand; individuals, too, can benefit significantly from cultivating their brand. Whether you’re an...
by Jeff Slater | May 24, 2023 | Marketing Advice, Marketing Books, Marketing Start Ups
What is the essential advice for a startup? During a call with a prospective client starting a new business, they asked me for the four critical pieces of advice that I help clients learn and understand. If she works with me, this owner wanted to know my marketing...
by Jeff Slater | May 21, 2023 | Marketing Advice
Do you have a primitive fear of being brief? Most of you will only read or skim this sentence. Less than half of you will read this second sentence. Very few of you will read beyond this sentence. Your marketing message may have eight seconds to connect with a...
by Jeff Slater | May 17, 2023 | Marketing Advice
$.50 off this Blog. The Role of Couponing in 2023 I hadn’t thought much about couponing until I was working on a project bringing up the idea in conjunction with some targeted sampling. Couponing has long been a popular marketing strategy for companies looking...
