by Jeff Slater | Apr 26, 2023 | Marketing Advice, Marketing Start Ups
Beyond the Logo: Unconventional Branding Tips for Small Businesses Small businesses make the world go round. Making up 99.9% of all businesses in the US alone, SME businesses are indeed up against a behemoth of competition no matter which industry they find themselves...
by Jeff Slater | Apr 23, 2023 | Branding Issues, Marketing Advice
Marketing a Brand without an Interesting Story is Dumb Why is storytelling critical for building, marketing, and selling a brand through retailers or consumers? Whether you are selling chocolate, cheese, or chicken, it is no longer enough to build the brand by...
by Jeff Slater | Apr 16, 2023 | Marketing Advice, Marketing People
Remarkable Marketers I Admire for Their Curiosity, Creativity, and Commitments I like to keep a list of marketers I learn about from podcasts, interviews, articles, or tv profiles. They stand out because of their creativity, curiosity, and commitment to solving...
by Jeff Slater | Apr 12, 2023 | Marketing Advice
Seven Mistakes Advertisers Must Avoid To Be Successful on Social Media What are common mistakes brands make when building an online campaign using Facebook, Instagram, or programmatic ads? Here are seven mistakes to avoid when investing in paid media: Lack of clear...
by Jeff Slater | Apr 9, 2023 | Marketing Advice, Marketing Start Ups
What Every Company is Dying to Know About Product Life Cycle Understanding the concept of the product lifecycle is crucial to ensure the success of any product. From seed to ripe and moldy fruit, products go through transitions like apples or oranges. Product...