by Jeff Slater | Apr 5, 2023 | Foodpreneurs, Marketing Advice
How can an iconic image of rabbits, bears, or farmers help you tell a friend about a new brand? Sometimes I’ll taste a new product or beverage and can’t remember its brand name. Sometimes I remember the package with the Kodiak bear, farmer, or rabbit...
by Jeff Slater | Apr 2, 2023 | Marketing Advice
Rolex – A Clever Name Based on HoROLogical and EXcellence Who was Hans Wilsdorf? When it comes to luxury watches, Rolex is a name that is synonymous with quality, precision, and craftsmanship. Founded in 1905 in London by Hans Wilsdorf and Alfred Davis, Rolex has been...
by Jeff Slater | Mar 29, 2023 | Marketing Advice
How to Market your Department’s Story to Co-Workers As a marketing expert, I know the importance of effectively communicating each department’s value to a company. It is crucial to demonstrate to the C Suite, department leaders, and stakeholders how your...
by Jeff Slater | Mar 26, 2023 | Branding Issues, Marketing Advice
Do You Even Understand What Problem You Need to Solve? When I meet with marketing clients, my first question is to understand what problem they want to solve. If there is a metric we want to change, then we can hypothesize solutions. Is everyone on the team aligned...
by Jeff Slater | Mar 22, 2023 | Marketing Advice
Jumping for Joy: People are Attending Live Tradeshows Again Tradeshows are back in vogue as businesses are hungry to network and connect with others in person. Post-covid, it is time to rethink the tradeshow playbook. Attending trade shows is an excellent opportunity...
