by Jeff Slater | Jan 12, 2025 | Advertising
How Advertising Works: A Simple Guide Imagine you’re at a crowded party. There are dozens of conversations, music is playing, phones are buzzing, and someone’s trying to tell you about their recent vacation. How much of that information are you...
by Jeff Slater | Jan 5, 2025 | Marketing Advice, Personal Stories
Lessons from a one-eyed tri-color pure-bred collie named Walter Mitty Slater Life has a funny way of reminding us of essential lessons when we least expect them. As a sage marketing advisor who sells seasoned advice, I had a firm grasp of branding and consumer...
by Jeff Slater | Dec 29, 2024 | Marketing Advice, Personal Stories
As I reflect on the past year’s journey, one word has persistently whispered to me, calling me toward a more intentional and empathetic path. Karuna. It’s a Sanskrit word that I heard during a morning meditation via my Calm app. It transcends the simple...
by Jeff Slater | Dec 22, 2024 | Foodpreneurs, Marketing Advice
Mid-Day Squares has carved out a unique niche that defies traditional categorization in the crowded world of nutrition bars and snack foods. This isn’t just another health bar—it’s a testament to the entrepreneurial vision, brand strategy, and the power of...
by Jeff Slater | Dec 15, 2024 | Interesting Brands, Marketing Advice
Piercing a Market – How Rowan Created a $100MM Market Rowan’s is a chain of 30 piercing stores that use nurses instead of part-time teenagers. At the heart of Rowan’s success is its founder, Louisa Serene Schneider—a finance professional turned innovative...
