by Jeff Slater | Jan 25, 2023 | Marketing Advice
Explainer Videos Can Help You Get Your Branding Cooking Dropbox grew its user base by 10% by attaching an explainer video on its homepage. The case study has become widely regarded as one of the best video campaigns in history. There’s something catchy about...
by Jeff Slater | Jan 22, 2023 | Marketing Advice
The First 69 Years My Aunt Elli, who lives in Israel, reminded me that although I am celebrating turning sixty-nine, I’m beginning my seventieth year. I know it is only a number, but I still feel nineteen-ish. I thought I would share seven things I have learned during...
by Jeff Slater | Jan 18, 2023 | Marketing Advice
Selling Products Direct To Consumers Is Challenging As more and more brands are shifting to a direct-to-consumer (DTC) model, it’s essential to understand the challenges that come with this approach. Having worked with many brands with multi-channel challenges,...
by Jeff Slater | Jan 15, 2023 | Marketing Advice
The C-Suite Executives Often Forgets How Marketing is like Tending A Garden. When working with C-suite executives on marketing strategy and tactics, I often encounter fundamental misconceptions. These misunderstandings can lead to misaligned expectations and...
by Jeff Slater | Jan 11, 2023 | Branding Issues, Marketing Advice
Strategy versus tactics As a marketing professional, you’ve likely heard the terms marketing strategy and marketing tactics thrown around quite a bit. But do you truly understand the difference between the two? In my experience, many business people are confused...
