by Jeff Slater | Nov 16, 2022 | Marketing Advice, Marketing People
When I read on LinkedIn that a young woman from Wilmington, NC had created a “cake resume” and sent it to Nike, it made me want a slice. I love attention-seeking gimmicks that break through the daily blah. Resumes are still necessary and relevant yet rarely gain...
by Jeff Slater | Nov 13, 2022 | Marketing Advice
Are you considering starting a business as a consultant? A surprising number of friends and connections are taking the first steps at starting businesses to become a consultant. Some are folks in their sixties, no longer an employee, and trying to figure out their...
by Jeff Slater | Nov 9, 2022 | Marketing Advice
Does your business know its unfair advantage? Does it drive your marketing strategy? What does your company or brand do that the competition can’t do or won’t do? Or don’t they have an unfair advantage? Is there a way to frame challenges in your...
by Jeff Slater | Nov 6, 2022 | Personal Stories
A Personal Reflection on Words that Start with R like Retirement. I consider myself a failure in retirement, and I’m proud of it. When I was young, I assumed that at age 65, I’d stop working. I’d no longer have a job or go to an office. For some reason, I always...
by Jeff Slater | Nov 2, 2022 | Marketing Advice
Culture is Observational not Aspirational When a recent client named Louise told me enthusiastically about her employer, I asked her to describe the culture. She said that the three founders lived their values out loud. They don’t have posters on the wall or...
