by Jeff Slater | Oct 12, 2022 | Advertising, Marketing Advice
Promoting a Book – Think #BookTok TikTok is a mystery to me. I don’t have an account and it has little appeal to me. However, recently I learned about #BookTok, a hashtag within TikTok that’s become a page turner. The trend is having a seismic shift...
by Jeff Slater | Oct 9, 2022 | Marketing Advice
Slow Growth. The Secret to their Success. Religious Jewish men wore hats for centuries as a sign of respect for God’s presence and reverence. Some Jewish woman, after marriage, also cover their hair to appear modest. The origins are not precisely clear. To the general...
by Jeff Slater | Oct 5, 2022 | Marketing Advice
It happened again. My work with clients persistently boils down to me giving the same advice after this type of discussion. It goes like this: Client: I want to sell everyone.Me: You should narrow your focus and specialize. That way, someone will say, your brand gets...
by Jeff Slater | Oct 2, 2022 | Marketing Advice
Don’t Burn a Bridge When Leaving a Job You quit, retire, get fired or a business closes and goes away. How do you say goodbye to your work friends? Those are often the four things that happen to most employees. Louisa, a former colleague from the late 90’s...
by Jeff Slater | Sep 25, 2022 | Marketing Advice
Slow Growth. The Secret to their Success. Religious Jewish men wore hats for centuries as a sign of respect for God’s presence and reverence. Some Jewish woman, after marriage, also cover their hair to appear modest. The origins are not precisely clear. To the general...
