by Jeff Slater | Sep 8, 2022 | Branding Issues
The magnetic pull is hard to resist when a brand emotionally connects to a group with shared interests. Connection to a sports team, a community of writers, or big band jazz-loving consumers can help define who your brand serves. The power of belonging is especially...
by Jeff Slater | Sep 5, 2022 | Marketing Advice
How Will Marketing Change in 2023? As you plan for your marketing activities for next year, are you wondering how marketing will change in 2023? Marketing can sound complicated if you listen to the noise. Complexity floods the marketing universe, from elaborate...
by Jeff Slater | Aug 31, 2022 | Marketing Advice
A Guest Blog Post from Leah Collins About Event Marketing The most challenging yet crucial aspect of planning an event is marketing and promoting it. It’s not easy determining who you want to target, the best ways to reach them, and ways to encourage them to...
by Jeff Slater | Aug 28, 2022 | Marketing Advice
E.O.S. is Entrepreneurial Operating System Often, entrepreneurs and small to mid-sized company leaders have challenges with communications. I observe that many business leaders don’t create repeatable processes and have difficulty getting their teams on the same...
by Jeff Slater | Aug 24, 2022 | Marketing Advice
Marketers Need to Understand Reputational Risk with Data Security Seventy-one percent of security breaches are financially motivated. Security breaches can cause losses to your business that disrupt your profit margins and jeopardize your business’s reputation....
