by Jeff Slater | Aug 2, 2022 | Branding Issues
A brand is ordinary when it blends with everyone in the category About a month ago, I was on a Zoom call with an excited Director of Marketing. She told me how different their product or service is from everyone they compete with within the marketplace. When I looked...
by Jeff Slater | Jul 31, 2022 | Marketing Advice
Marketing Consultants Should Be Connecting the Dots When Jessica reached out to see if her company should hire me as a marketing and brand strategist, we had a long conversation about her challenges, marketplace, and constraints. As the call ended, Jessica asked, how...
by Jeff Slater | Jul 28, 2022 | Advertising
Can AR Advertising Play a Role in Your Marketing? The caveman used simple drawings to tell others about everything he saw; sadly, the messages were immobile. Thousand years later, the Guttenberg printing press was invented, which made distributing marketing...
by Jeff Slater | Jul 26, 2022 | Personal Stories
What’s The Secret to Being Productive Working from a Home Office? My name is Leah. I’ve been a training specialist for three years. Working in a top company has been an excellent experience for me, mainly because my colleagues and I have access to the best...
by Jeff Slater | Jul 24, 2022 | Personal Stories
How to Prepare as a Guest on a Podcast Many marketers will get invited to be a guest on a podcast. About six weeks ago, I was honored to be interviewed on Flowing East and West: The Perfectly Imperfect Journey. You can also find the interview here on Apple Podcasts....
