by Jeff Slater | Jul 10, 2022 | Branding Issues, Marketing Advice
What is a trust recession and what can marketers do to help? When you lose faith in government, media, and other institutions, what implications exist for marketers and businesses? In an article from The Atlantic last November, Jerry Useem wrote about The End of...
by Jeff Slater | Jul 6, 2022 | Personal Stories
Unstuck – How I Shift My Energy – A guest post by Leah Collins Well, it happens to the best of us. You are working on a project that requires your creativity, and suddenly no ideas are coming to mind. You end up staring at the blank screen for hours on...
by Jeff Slater | Jul 4, 2022 | Marketing Advice
If you are searching for a new job, you are marketing a product called YOU. The great resignation is evolving into the great search for something better. How can you strategically leverage your network to find that next great role? When asked for advice from my...
by Jeff Slater | Jun 30, 2022 | Marketing Advice, Personal Stories
The Last Two Yards of Value Who wants to be average? Raise your hand. Your competition probably sells products or services that are like your offerings. You may have an extra feature here, and they may have a better one there – but essentially, you are selling similar...
by Jeff Slater | Jun 28, 2022 | Branding Issues
Tell Me in Ten Seconds What Your Company Does – GO! What If you were standing in front of someone who is the perfect prospect for your product or service. If you had ten seconds, what would you tell them that would make them say…tell me more. How would you explain how...
