by Jeff Slater | Jun 26, 2022 | Marketing Advice
Friendships are a helpful analogy for generating leads. Think of the lasting and enduring relationships you have developed with someone. Strong connections get built on multiple engagements over time. No single encounter makes you a friend – but you build upon various...
by Jeff Slater | Jun 23, 2022 | Marketing Advice, Personal Stories
A Better Idea for Performance Reviews I have nothing good to say about performance reviews. And I have spent way too much time in my career working on them and trying to ascribe numbers to other humans. Uggh. Makes me sick to think about the wasted effort. But, my big...
by Jeff Slater | Jun 21, 2022 | Marketing Advice
Proclamation Goods I love to cook and have a ridiculous number of pots and pans to prove it. My gadget drawer runneth over. I own seven graters and am damn proud of them. And like many others, I take everything to Goodwill or recycling centers every five years and buy...
by Jeff Slater | Jun 19, 2022 | Marketing Advice, Marketing Books
What Job Does A Milkshake Do for Consumers? A few years ago, the late Harvard professor Clay Christensen wrote a great book, Competing Against Luck. He tells a thought-provoking story about McDonald’s and milkshakes to demonstrate the point that consumers...
by Jeff Slater | Jun 16, 2022 | Marketing People
I am working on a project where I get to interview the top-level Chief Marketing Officer from many of the world’s largest companies and best-known brands. We get to chat for thirty minutes, and, from my conversations, I have picked up five key attributes of...
