by Jeff Slater | May 19, 2022 | Marketing Start Ups
Do you have a narrow community served in your strategy? What community do you belong to? Here are some groups or communities that I belong to. Male. Married. Husband. Son. Sibling. Uncle. Great Uncle. Father. Grandfather. Jewish. Over 60. From New Jersey. Marketing...
by Jeff Slater | May 17, 2022 | Interesting Brands
How Can You Get Your Core Message and Image Shared? Try and get a prospect’s undivided attention. Go ahead. I’ll wait. Cue final Jeopardy music. It’s hard to get noticed because of all the reasons that are top of mind. Paying attention these days on...
by Jeff Slater | May 15, 2022 | Marketing Advice
Failure Meetings Does your company hold a failure meeting? It is a simple idea where your team (department) or small group gets together once a month, and every one tells a story about a failure. Why? Companies that don’t celebrate and examine reasonable failures...
by Jeff Slater | May 12, 2022 | Marketing Advice
Old School Marketing May Help You Stand Out Many modern marketing strategies focus on digital options when you need to drive traffic to your business, The default setting is often digital. But to be noticed, sometimes you need to test techniques that others have left...
by Jeff Slater | May 10, 2022 | Foodpreneurs, Interesting Brands
Wilmington, North Carolina Amy & Ben Wright are the proud parents of four children — Lillie, Emma Grace, Beau, and Bitty. Lillie was born with autism, and Bitty & Beau were born with Down syndrome. With over 80% of people with intellectual and developmental...