by Jeff Slater | May 8, 2022 | Marketing Advice
What problem are we trying to solve? I’m a damn broken record when I meet with existing and prospective clients. I harp on the notion that we must get clear on the challenge before we start solving problems. Are we trying to fix something broken? How do we know that?...
by Jeff Slater | May 5, 2022 | Marketing Advice, Marketing Start Ups
Incorporating Data Analytics into Your Business Does the phrase “data analytics” make you gulp and think about large lists of long numbers, unreadable pie charts, and graphs. A sinking feeling of confusion? Data analytics, aka – keeping score, can be beneficial...
by Jeff Slater | May 3, 2022 | Interesting Brands
Dove’s Self-Esteem Project is working to reshape the discussion around beauty. Two-thirds of teenage girls spend at least an hour a day dealing with idealized views of beauty. This video called Toxic Influence powerfully tells the story by having mothers and...
by Jeff Slater | May 1, 2022 | Branding Issues
We notice things when patterns are broken, unexpected, and odd. As in the title of this post – it’s immediately a bit weird – we have to work to get the word patterns to see the word pattern. Does your marketing work hard at breaking patterns, or do...
by Jeff Slater | Apr 28, 2022 | Marketing Advice
Is Workplace Productivity on Your Mind Too? I have seen so many of my friends leave jobs with terrific opportunities with fair salaries. Upon probing them, I realized that most of them left because the workplaces were simply not inspiring. Most employers make that...
