by Jeff Slater | Apr 26, 2022 | Marketing Advice
Some folks think there is nothing magical about marketing. I don’t see it this way. A simple phrase that encapsulates value in a few words is sheer genius and requires hard work to get to something that captures lightning in a bottle. Case in point:...
by Jeff Slater | Apr 24, 2022 | Interesting Brands, Marketing Advice
Reframing can reinvigorate a category. When observational consumer research into the world of diapers showed that at around age 2, kids didn’t want to wear diapers anymore, the Kimberly Clark Huggies brand management team wondered how they could reframe their product....
by Jeff Slater | Apr 21, 2022 | Marketing Advice
Critical privacy updates for iOS users have made DTC marketing on Facebook a challenge, but there are ways to adapt. Facebook has been a core part of many marketers’ online ad strategies. New privacy restrictions are removing the advantage that Facebook used to...
by Jeff Slater | Apr 19, 2022 | Marketing Books
I stopped reading most business and marketing books several years ago as I found that most of them had little to say that was novel or fresh. The authors would repeat the same things with an emphasis on a small insight or would take a nuanced idea and shine a very...
by Jeff Slater | Apr 17, 2022 | Foodpreneurs, Interesting Brands
Fishwife is a sustainably sourced tinned fish that looks remarkably different from your idea of fish in a can. This Los Angeles-based tinned fish company markets sardines from Spain soaked in olive oil and smoked albacore tuna from Northern California. Caroline...
