by Jeff Slater | Apr 3, 2022 | Marketing Advice
Employees Come First Joann felt the need to prioritize who came first between her customers or employees; she chose her employees. It was an easy choice. Her business is a mid-size supplier to restaurants and other foodservice accounts. Her belief isn’t based on...
by Jeff Slater | Mar 31, 2022 | Marketing Advice
A stable learning environment drives employees to success and to feel mentored. It supports them as they develop solid fundamentals and encourages them to pursue new challenges and opportunities as their confidence grows. A better-equipped group of workers can push...
by Jeff Slater | Mar 29, 2022 | Branding Issues
The Basics of Trademarking a Brand In 2021, Reuters reported that Facebook paid $60 Million to acquire the Meta brand name from the U.S. regional bank, Meta Financial Group, and this action solidified Facebook’s pivot into the metaverse. Without a doubt, brand...
by Jeff Slater | Mar 27, 2022 | Marketing Advice
When I clicked a link on an Instagram ad for a nutritional supplement, all I felt was hate. I hated that they hid the price of their product and tried to deceive me into buying a subscription immediately. I wanted information. I felt misled. I left their landing page...
by Jeff Slater | Mar 24, 2022 | Marketing Advice
Introduction: Marketing is an important part of a business. What’s even more important is the ability of a business to convert interested prospects into paying customers. Sales are how all businesses survive and thrive. In the online world, the words your...
