by Jeff Slater | Mar 10, 2022 | Interesting Brands
Turning a Negative into a Positive When the identical twin founders of the athletic shoe company – APL (Athletic Propulsion Labs) started in March 2009, they never envisioned that the NBA would ban their sneakers. Adam and Ryan Goldson were at first crushed and...
by Jeff Slater | Mar 8, 2022 | Branding Issues
Why Event Branding Matters Event branding in the age of COVID is not as straightforward as it might once have been. COVID-19 has changed the event industry, and event planners of all backgrounds must determine how to create a cohesive, on-brand experience often...
by Jeff Slater | Mar 6, 2022 | Marketing Advice, Personal Stories
The Eisenhower Matrix Do you freeze up when you begin your day with so much to do? Are you unsure what’s truly important? President Eisenhower used a simple grid that helped him make decisions when he was a General and The President of The United States. Imagine...
by Jeff Slater | Mar 3, 2022 | Branding Issues, Marketing Advice
The Concorde was ahead of its time. It was built on 1960s technology and, conceptually, was a brilliant idea. Just way too early. Time has always been the most valuable thing in the universe. It is limited. If we could travel in 4 hours instead of 8, it would...
by Jeff Slater | Mar 1, 2022 | Marketing Advice
How Your Online Design Can Influence Customer Loyalty – UX Matters Some apps and websites are easy to navigate. You glide through your online experience without a hitch. No friction. No frustration. Easy-peasy. Clearly, UX matters. We are all inclined to buy products...
