by Jeff Slater | Feb 15, 2022 | Marketing Advice
Business Development for Busy Business Owners Lately, I have been advising several clients on their business development practice. How can they best and most effectively stay top of mind with clients and prospects – and what are some ways they can improve what they...
by Jeff Slater | Feb 13, 2022 | Interesting Brands, Marketing Start Ups
This is no Jokr I’m still amazed when I click the buy button and the next day, a bright, red, and shiny toaster shows up at my front door. Amazon, and e-commerce in general, has stretched our imagination of what’s possible. So when I learned about Jokr – I thought,...
by Jeff Slater | Feb 10, 2022 | Marketing Advice
Using Customer Data Using customer data to inform marketing decisions, aka “data-driven marketing,” can make or break your business. With a clear understanding of collecting and analyzing customer data, you’re well-equipped to generate actionable...
by Jeff Slater | Feb 8, 2022 | Marketing Advice
Guest Blog Post By: Mark Friedman, President, Details Interactive and host of The Marketing Playbook Podcast, Mark is an expert in e-commerce marketing. I started my consulting practice, Details Interactive, 12 years ago. It was the first time that I did not have...
by Jeff Slater | Feb 6, 2022 | Branding Issues
What’s Your Brand’s Voice? Does your brand need to recalculate its tone of voice? And what is a brand’s voice, anyway? Some brands are so severe, corporate, and soulless – it’s a bit cringeworthy. When you read the copy on a website or a...
