by Jeff Slater | Dec 21, 2021 | Marketing Start Ups
About a year ago, a man named Fred reached out to me through a mutual acquaintance for help to market his regular barbeque grill. Regular was his word. What’s a regular grill? I asked, “you know, like other grills.” I don’t typically work with...
by Jeff Slater | Dec 19, 2021 | Marketing Advice
I am in the sage marketing advice business, providing my suggestions, recommendations, and ideas to clients all day long. I summed up 22 of the major themes that emerge repeatedly that may be of help to you in 2022. I’m so appreciative of the thousands of...
by Jeff Slater | Dec 16, 2021 | Marketing Advice
Wanted: New clients who need help with their marketing or branding challenges. Must be willing to listen and be open to fresh perspectives and advice on how to profitably grow revenue. Problems To Be Solved: I worked best with the business owners, CEOs, President, and...
by Jeff Slater | Dec 14, 2021 | Marketing Advice
A client shared their total marketing budget with me last month, and I found that they spend over 90% of it on new customer acquisition. I asked them why they don’t have more balance investing in their existing customers equal to new ones. Their response –...
by Jeff Slater | Dec 12, 2021 | Marketing Advice
I don’t know that I ever met anyone who enjoyed firing someone who worked for them. Firing people is a dreadful experience, yet it is also essential for a marketing professional to understand. When you fire someone from your team, you reinforce to your other...
