by Jeff Slater | Dec 9, 2021 | Personal Stories
A Personal Reflection I’m fortunate. My 94-year-old Mom Bea still lives in the same New Jersey home that I grew up in when I was a kid. As Yogi Berra said, it’s Déjà vu all over again. On a recent visit, I found myself doing some work in my dad, Jack...
by Jeff Slater | Dec 7, 2021 | Marketing Advice
In my consulting practice, I do a lot of discovery interviews with owners and employees. I peel back the layers of the onion to reveal the essence of the challenges they face. As an outsider, I can view their situation without the bias and employees tend to have in...
by Jeff Slater | Dec 5, 2021 | Branding Issues
Branding’s sole objective is to grow a business, The path to achieving this goal is to identify the sweet spot. This work isn’t a fluffy exercise but strategic in nature. It begins with research and diving deep into understanding the marketplace and where...
by Jeff Slater | Dec 2, 2021 | Marketing Advice, Marketing Start Ups
Many small to mid-sized business owners make the mistake of putting half-hearted efforts into marketing their products and services. They do not have a well-defined marketing campaign. They often assume that random advertising snippets can transform their business and...
by Jeff Slater | Nov 30, 2021 | Marketing Advice
Business professionals often confuse demand gen (generation) and lead generation. Demand gen consists of both outbound marketing (email) and inbound marketing (visitors to a website). It is a holistic approach to sales and...
