by Jeff Slater | Nov 28, 2021 | Marketing Advice
Nothing communicates value like price. A price signals how you frame the quality of your product or service to fit with your target audience’s expectations. Study after study tells the same story repeatedly about pricing expectations and can signal value with a few...
by Jeff Slater | Nov 25, 2021 | Marketing Advice
Why do companies need brand standards and a brand sherrif? Fonts and color matter. When you don’t have brand consistency, your image can slowly slip away. Suddenly, people take liberty with a logo or a message. That’s a problem. A big problem. Graphic designer Mostafa...
by Jeff Slater | Nov 23, 2021 | Marketing Advice
When you see an old friend, you have a set of expectations about how they will look, dress, and talk. They create an overall experience of James or Jane. You know it is them when they text or email because of their distinctive language, writing style, and voice....
by Jeff Slater | Nov 21, 2021 | Marketing Start Ups
What does it take to make a dream come true? Guy Howard-Willis was an avid cyclist in New Zealand. He couldn’t shake a crazy idea that followed him for years. He committed to figuring out the path forward because he didn’t want to be that guy with a great...
by Jeff Slater | Nov 18, 2021 | Marketing Advice, Marketing People
Around age twelve, I started to shift my heroes from sports figures like Tom Seaver, Joe Namath, and Sandy Koufax to the anti-establishment, musical genius Frank Zappa. I think observing Zappa was my first conscious awareness of marketing and the notion of...
