by Jeff Slater | May 27, 2024 | Advertising, Marketing Advice
The perpetual debate in digital marketing is the battle between the effectiveness of paid social media advertising and organic search. This is a critical topic of utmost importance for building awareness and communicating a brand’s distinctiveness. As a seasoned...
by Jeff Slater | May 19, 2024 | Branding Issues, Marketing Advice
What do marketers mean when they say, we need a brand activation? What was once a relatively straightforward exercise in promoting a product or service has now evolved into a multifaceted endeavor that demands a deep understanding of consumer behavior, emotional...
by Jeff Slater | May 12, 2024 | Marketing Advice
Amidst the tsunami of marketing advice and insights offered by experts, academics, and industry gurus, not all counsel is created equal. Some well-intentioned advice could lead you down the wrong path, hindering rather than enhancing your marketing efforts. Not all...
by Jeff Slater | May 5, 2024 | Interesting Brands, Marketing Advice
I buy four avocados on my weekly trip to Whole Foods every Sunday. Every. Single. Week. We keep four avocadoes ripening in a bowl and four in the fridge ready for enjoying in salads or as guac. Even our Persian cat Shazmina loves mashed avocado – seriously! As a...
by Jeff Slater | Apr 28, 2024 | Foodpreneurs, Marketing Advice
A powerful tool in a marketer’s arsenal is the concept of a permission structure. But what exactly does this term entail, and how can it revolutionize how brands engage with their audience? In this post, I’ll explore this concept and its implications for food...
