by Jeff Slater | Feb 18, 2024 | Interesting Brands, Marketing Advice
Branding Lessons from Parachute’s Founder, Ariel Kaye Who Gives a Sheet? As entrepreneurs, we often dive headfirst into building our dreams, neglecting the crucial step of understanding our potential customers. The origin story of Parachute, a premium home goods...
by Jeff Slater | Feb 11, 2024 | Marketing Advice
You’ve decided to move on. Maybe it’s a dream opportunity, a needed change of pace, or simply an escape from a toxic environment. Whatever the reason, navigating your exit can have a lasting impact on you and your soon-to-be-former employer. While burning...
by Jeff Slater | Feb 4, 2024 | Foodpreneurs
TACHE: Crafting a Nutty Niche in the Beverage Market with Pistachio Milk I buy pistachios as a snack every week. I love the taste, flavor, and health benefits. So when I learned about a company marketing pistachio milk – I turned green with envy. In the dynamic...
by Jeff Slater | Jan 28, 2024 | Marketing Advice
The Trusted Advisor Board – A new offering from The Marketing Sage Consultancy The Marketing Sage is introducing a new consulting service, 2024, designed for small to mid-sized businesses that could benefit from a reasonably priced advisory board. The Trusted Advisor...
by Jeff Slater | Jan 21, 2024 | Personal Stories
On January 23, at 7:48 am, I turn 70. This is my first birthday without my Mom, Bea Slater. She always sent me a birthday card at least one week before my birthday. Like seeing the crocus pop up in the yard in February, reminding me spring was coming,...
