by Jeff Slater | Jan 2, 2024 | Personal Stories
My mother passed away at 10:27 am on Friday, December 29, 2023. I’m sharing this remembrance from her funeral. Thanks for allowing me a moment of grace to tell a brief part of Mom’s story. Bea was known as Bea Bea and Queen Bea. Beatrice Ginsberg Slater...
by Jeff Slater | Dec 25, 2023 | Marketing Advice
Does Your Business Need a Contrarian Consultant? A contrarian is an individual who adopts a position contrary to the prevailing consensus or popular opinion. They study the category and seek out the white space and gaps. They notice how everyone zigs and thinks about...
by Jeff Slater | Dec 17, 2023 | Foodpreneurs, Marketing Advice
In the ever-evolving landscape of hydration solutions, one company has not only made waves but has successfully flooded the market with its innovative products and strategic brand positioning. Liquid IV, a hydration-focused company, has become a household name for...
