by Jeff Slater | May 3, 2023 | Marketing Advice
Occasion-Based Marketing: How to Position Your Product for Success As a consumer, have you ever wondered which product best fits a particular occasion? Many consumers seek products that suit their needs for a specific event or moment. This is where occasion-based...
by Jeff Slater | Apr 30, 2023 | Branding Issues, Marketing Advice
Twenty Mistakes for Brand Managers To Avoid I had a brand manager reach out and ask for my guidance on avoiding mistakes in her job. After a few hours of coaching her, I realized my advice on avoiding mistakes would make a helpful blog for many new and upcoming...
by Jeff Slater | Apr 26, 2023 | Marketing Advice, Marketing Start Ups
Beyond the Logo: Unconventional Branding Tips for Small Businesses Small businesses make the world go round. Making up 99.9% of all businesses in the US alone, SME businesses are indeed up against a behemoth of competition no matter which industry they find themselves...
