by Jeff Slater | Dec 29, 2022 | Marketing Advice, Personal Stories
Do you know the word sonder? It means the profound feeling of realizing that everyone, including strangers passing in the street, has a life as complex as one’s own, which they are constantly living despite one’s lack of awareness of it. Consider making...
by Jeff Slater | Dec 25, 2022 | Marketing Advice
Presenting to New Prospects using the 10/10/10 Approach How do you quickly communicate your brand’s point of difference to a prospect? I often observe a classic communication mistake when working with clients presenting to prospects on Zoom or in person. What is...
by Jeff Slater | Dec 21, 2022 | Marketing Advice
How Are You Telling Your Story With Your Marketing Resume? Marketing is a field that has seen a lot of change in the last decade, but it’s still as relevant as ever. Marketing is changing more rapidly than ever. And while some people might be tempted to say that...
