by Jeff Slater | Nov 16, 2022 | Marketing Advice, Marketing People
When I read on LinkedIn that a young woman from Wilmington, NC had created a “cake resume” and sent it to Nike, it made me want a slice. I love attention-seeking gimmicks that break through the daily blah. Resumes are still necessary and relevant yet rarely gain...
by Jeff Slater | Nov 13, 2022 | Marketing Advice
Are you considering starting a business as a consultant? A surprising number of friends and connections are taking the first steps at starting businesses to become a consultant. Some are folks in their sixties, no longer an employee, and trying to figure out their...
by Jeff Slater | Nov 9, 2022 | Marketing Advice
Does your business know its unfair advantage? Does it drive your marketing strategy? What does your company or brand do that the competition can’t do or won’t do? Or don’t they have an unfair advantage? Is there a way to frame challenges in your...
