by Jeff Slater | Aug 24, 2022 | Marketing Advice
Marketers Need to Understand Reputational Risk with Data Security Seventy-one percent of security breaches are financially motivated. Security breaches can cause losses to your business that disrupt your profit margins and jeopardize your business’s reputation....
by Jeff Slater | Aug 21, 2022 | Marketing Advice, Marketing People
What Hiring Managers for a Marketing Job Want to Hear and Observe Having hired dozens of marketers in my career, I thought I’d share my perspective on how to interview for a marketing job. My purpose is to share a little bit of wisdom from the other side of the desk...
by Jeff Slater | Aug 17, 2022 | Branding Issues
Most Brands Give Too Much Choice The typical supermarket sells 30,000 products. The big ones can have 60,000. The amount of choice in some categories, like wine, cheese, and snacks, is overwhelming. Brands love to create line extensions – “now available in...
