by Jeff Slater | Jun 19, 2022 | Marketing Advice, Marketing Books
What Job Does A Milkshake Do for Consumers? A few years ago, the late Harvard professor Clay Christensen wrote a great book, Competing Against Luck. He tells a thought-provoking story about McDonald’s and milkshakes to demonstrate the point that consumers...
by Jeff Slater | Jun 16, 2022 | Marketing People
I am working on a project where I get to interview the top-level Chief Marketing Officer from many of the world’s largest companies and best-known brands. We get to chat for thirty minutes, and, from my conversations, I have picked up five key attributes of...
by Jeff Slater | Jun 14, 2022 | Interesting Brands
Growth Brand It has not always been easy for women to get their foot in entrepreneurship. However, women are continually proving themselves even in male-dominated areas. From climbing up the corporate ladder and obtaining top positions, women are now tossing...
