by Jeff Slater | Jun 12, 2022 | Marketing Advice
Where are the next market opportunities for new products or services? An unmet gap in a category or industry is an inadequately served space or underserved audience. You notice these gaps if you pay close attention, listen to consumers, and...
by Jeff Slater | Jun 9, 2022 | Marketing Advice
Before the COVID-19 pandemic, media professionals already understood how the streaming wars had significantly impacted the advertising industry. As more streaming services have emerged, the way people consume media has dramatically changed. The pandemic accelerated...
by Jeff Slater | Jun 7, 2022 | Advertising
Advertising Works All brands are constantly losing customers and gaining new ones. The trick is to keep your brand growing by reinforcing and reminding consumers and clients about you. Paid advertising is a tactic commonly deployed to help your product or service stay...
